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Successful Ezine Advertising Techniques. Ezines are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising.1. Write Benefits Not Features.It may sound cynical but most people are selfish. They don’t care about your company or background but they DO care about the benefits they gain. So, instead of saying that the “A” software title contai...

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